Atelo started with one practice.

My mother has spent decades building her dental practice one patient relationship at a time. I grew up around that practice — helping where I could and seeing firsthand how much work goes into earning a patient’s trust.

I later studied Finance and Marketing at the University of Miami and worked in banking in Europe. As AI search began changing how people discover businesses, I started testing a simple question closer to home: which practices were AI systems actually recommending?

I began with my mother’s practice — running searches, tracking competitors, and studying why some practices appeared while others didn’t.