Seeing your med spa in an AI answer is encouraging. Missing from one answer can be frustrating. Neither observation, on its own, tells the whole story.
Start with the search
“Best med spa in my city” and “laser hair removal near me” ask different questions. Record the wording, city, platform, and date so each result has context.
Personalization matters too. OpenAI explains that location information and enabled memory can influence ChatGPT search. Keep those conditions consistent when comparing results. Read OpenAI’s explanation.
Look at the pattern
Compare several relevant searches. Note which med spas appear, their order of mention, and the sources cited. A first mention, a later mention, and no mention are distinct observations; a useful report makes that difference clear.
Compare over time
Repeat the same set of searches and keep the earlier results. That gives you a consistent basis for reviewing progress instead of relying on a single screenshot.
AI mentions measure visibility within those tested answers. They do not, by themselves, measure client enquiries or bookings. Read the results with that distinction in mind.